In
the mid-1980's a group of visionary African
American publishers in Texas decided to take
control of their destinies a step further.
Although long the voice of black Texans,
individually, the publications knew they
lacked the power and influence that a
collective organization could bring.
In unity, there is strength, they realized.
Many of the TPA's founding newspapers
were already members of the Nation Newspaper
Publishers Association (NNPA), a national
organization of African American owned
publications. They felt the NNPA
provided adequate representation on a
national level. However, the
organization did not meet the needs of the
publishers regionally.
At
that time, there were twenty-seven African
American publications in the state of Texas,
far more than in some multi-state regions.
These publications were the main source of
information for Texas growing black
population. Still, the black press in
Texas remained virtually invisible to people
outside of the community and garnered what
they viewed as inadequate respect from
political leaders, community organizers and
advertisers.
Because the black press was already
effectively discriminating information to
the African American community, the
publishers knew one of the greatest
advantages of having a regional association
was increased support from advertisers.
After all, in the mid-eighties, the combined
publications had reached more than a million
black Texans who were also voters,
consumers, and community advocates.
Therefore, after preliminary meetings and
planning sessions, the publishers held a
press conference in January 1986, to
announce the birth of the Texas Publishers
Association. |
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The founding
newspapers were the Dallas Post Tribune,
Dallas Weekly, Houston Flame, Houston New
Age, Houston Sun, Informer (Houston),
Muhammad Speaks (Houston), San Antonio
Register, Southwest Digest (Lubbock), SNAP
News (San Antonio), Texas Times (Fort
Worth), Tyler Tribune (which later became
the Smith County Herald), Villager (Austin)
and Waco Messenger.
The TPA's first president was Tommy
L. Wyatt, publisher of the Villager.
Almost immediately, the TPA felt the
impact it desired. Less than a month
after the TPA's formation, Gary Mauro, Texas
Land Commissioner of the General Land Office
wrote, "I have always been impressed by the
influence of Texas' black newspapers on a
individual basis. As a unified group,
that influence can only increase. Your
group will clearly be playing a major role
in Texas electoral politics in years to
come."
Today the Texas Publishers
Association is made up of 14 current members
of black newspapers publications in Texas
covering an estimated 2.9 million reader
audience in print and many members now serve
the entire world wide web. The
Organization and its clout continues to grow
and has seeded a change in the entire
state of Texas' perception of the role of
the black press, black community leaders,
black opportunities, advertising, economic
development.
The Texas Publishers Association
members still have a vision - to meet the
growing needs of the African American
community by focusing on social, political
and economic empowerment. |
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